The Guardian launches Europe version and world advertising and marketing push
The Guardian has launched its “greatest ever European advertising and marketing push” to strengthen its multi-year technique. The newsbrand’s three-year...
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Mark Wright, Sir Martin Sorrell and Love Island star to talk at The Way forward for Media
Former TOWIE star Mark Wright, business royalty Sir Martin Sorrell, and Love Island contestant-turned-social influencer Michael Griffiths are among the...
Podcast: Is TV the bottom of the media plan in 2023? With Kantar’s Jane Ostler
TV has slipped out of entrepreneurs’ top-ranked media channels this 12 months, from third most-preferred to twelfth. That's simply one...
TV slips out of entrepreneurs’ top-ranked media channels
TV, a conventional lynchpin of advert campaigns, has slipped out of entrepreneurs top-ranked media channels this yr, falling from third...
Has promoting media change into simpler or more durable?
Media has “formally” change into too difficult. That’s in line with media company OMD’s head of media planning Rhian Feather....
