Broadcast TV’s decline worsens in UK as streaming subscribers fall too
The pandemic is effectively and really over with regards to impacting the UK’s media habits, as each broadcast TV viewing...
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Measurement is the brand new digital
Opinion We should be cautious to outline precisely what we imply not simply by measurement, but additionally cross-media and cross-platform,...
Irn-Bru drops linear to focus on Scottish Gen Z
The Media Plan Irn Bru, the AG Barr delicate drink, has dropped linear TV and opted for an built-in video-led...
