TikTok turns into UK’s ‘most downloaded’ app

In short

TikTok has turn out to be the UK’s most downloaded app, in response to analysis from social-media advertising and marketing company We Are Social.

The Digital 2023 report discovered that social media adspend elevated by 25% year-on-year in 2022, whereas the UK’s 57 million social-media customers spent a median of almost two hours every day on social platforms.

TikTok was the number-one downloaded cellular app final 12 months (up from third in 2021), adopted by WhatsApp, Vinted, BeReal (a brand new entrant within the prime 5) and the NHS app.

Meta boasts the most-used platforms: WhatsApp (utilized by 73% of UK month-to-month lively customers aged 16- to 64); Fb (71%); and Instagram (56%).

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